Have you set up a bar to sell cool drinks? You might have started thinking of new flavours and tastes for your customers. However, the colour schemes for decors, the placement of drinks, your price display style, and several other details influence your customers’ buying decisions. Most importantly, your menu design should convince your guests to order more cocktails. So, let us talk about the bar menu trends that provide the best experience to your customers.
Leave Some Space in The Menu Content
Your cocktail menu should not be too close to the food menu. The drinks must be separate from other items on the menu. Some cocktails are the most profitable items in bars. Thus, if you keep your cocktail names separated, it will catch everyone’s attention. You may also make a creative design of the cocktail menu to draw your customers’ eyes to it. Moreover, if the food and drink names have a gap between them, it makes the content easily readable to customers.
Themed and Seasonal Cocktail Offerings
Winter special hot drinks and summer cocktails are some common seasonal offerings. So, your menu should show some unique drinks every season. You may also highlight specially formulated cocktails or newly released drinks on the menu. For instance, a spooky cocktail creation (with black or orange tones) is best for customers who prefer a Halloween theme. Similarly, when sports lovers visit your bar, present them with a sports-related menu design.
A Menu Displaying The Images
The trend of showing images on the menu will never go outdated. So, your bar menu should display full-colour images of cocktails. It will boost your sales and improve your profit margin. The images of cocktail glasses with attractive garnishing will convince customers to place an order. Most customers assume the drink’s taste after seeing the images. If images do not fit into your small menu, add them to your table tents.
Mention The Main Ingredients
As customers have become more health conscious, they like to order healthy cocktails in a bar. So, your menu should show the functional ingredients like botanicals and herbs. Choose ingredients that add a complexity layer to your drinks. Potential customers who love the fragrance of herbs will instantly place their orders. Moreover, the ingredients make them aware of the base spirit and modifiers. It also ensures your customers that the cocktail contains no allergic ingredients.
Use Colours Strategically
The strategic use of colours in the menu design will improve your sales. For instance, the red tones stimulate appetite and taste buds. White is a pure shade, which becomes effective when combined with other colours. Black menus in a bar have an elegant look, and you can display food lists on them.
Knowing how to advertise your bar can be difficult, but it’s important to remember you’re not alone. For example, Knight Out is a reputed marketing company with professionals to help you in creating a menu and other branding decisions. Their guidance will help you upgrade the menu design. You can also hire photography experts to snap photos of your cocktails.